Hooked

Our Story

Hooked started when I realized how hard it was to find clothes online that I actually loved. Search results were inaccurate and dominated by the same mainstream brands. I wanted a place to discover cooler, more interesting labels—curated just for me. That's why I created Hooked: a personalized fashion search and discovery platform that helps you find pieces you're genuinely excited to wear.

How It Works?

I've personally curated 200+ brands, and every part of Hooked is customized to you:

Search Results
Brand Pages
Home Page Recommendations

As you browse, like, and view products, Hooked learns your style and refines what you see. Just sign up/join the waitlist and discover your next fashion obsession :)

Contact Us

Have questions or feedback? We'd love to hear from you!
Email: info@hooked.com